This leading-edge AI company called us in the midst of a major strategic pivot. They sought to reposition themselves as a marketing analytics consultancy, and needed an innovative content strategy as unique as their expertise.
Our brand strategists worked with Coherent Path to zero in on a fresh voice, tone and message — then we unleashed this energetic new brand persona across an array of impactful digital channels.
(Click images to view PDFs)
This leading-edge AI company called us in the midst of a major strategic pivot. They sought to reposition themselves as a marketing analytics consultancy, and needed an innovative content strategy as unique as their expertise.
Our brand strategists worked with Coherent Path to zero in on a fresh voice, tone and message — then we unleashed this energetic new brand persona across an array of impactful digital channels.
The creatives at BTA were amazingly quick to grasp our company’s technical side, and to clearly articulate our vision and value. The writers are inquisitive, proactive, and very easy to work with.
(323) 904-8463