Entries by Ben Thomas

15 Email Campaign Mistakes — and How to Avoid Them

So you’ve taken the plunge—you’ve invested in an automated email campaign. And I’ve got great news for you: you’re definitely on the right track. Email is proven to be 40 times more effective than Facebook or Twitter when it comes to driving sales. It’s got a 66-percent conversion rate, and a full 73 percent of […]

Why Does Most Digital Copy Fail? 9 Problems to Watch Out For

Discover the top 9 problems that prevent most digital copywriting from generating conversions. You’re probably on this page for one of two reasons: You’re publishing content, but you’re not getting the clicks and conversions you want. You’re ready to upgrade your content strategy, and want to find out how. I’ve got good news for you […]

Create Your Compelling Brand Story in 5 Steps

Your personality’s powerful—and so is your brand’s. But let’s be real: Do you actually enjoy reading and watching the content you post, just for pleasure? If you don’t, why should your audience? Maybe what’s missing is a compelling story. I’m not talking about case studies or product backstories. I mean the story of your brand […]

Sneak Past Writer’s Block With These 3 Foolproof Techniques

Everyone on Earth has brilliant, original ideas several times a day. You’re brainstorming all the time, without even trying. Look at you go! The problem, of course, is that your best ideas never make it onto the page. So before we go any further — Here’s the number one way to write amazing content: Make […]